Europe
"The plant commonly grows from 0.3 to 0.6 meters in height, or about 13 to 26 inches. The plant prefers part shade and humus rich soil. The plant also prefers sandy, loamy, and clay soils. It can grow under dry or moist conditions. Seeds develop in pods that have small hooks, enabling the pods to be transported by animal fur or clothing. The elongated leaves are mid–green, wooly, veined, and covered with white hairs on the underside. They also have a very bitter taste. There is a tidy rosette before the spike goes up, and it is neatly arranged around the purple-tinged stems. The flowers are tubular and bell shaped with a creamy-white color and purplish-brown netting as well as a long broad lip. The flowers usually bloom in the second year. Both flowers and stems are also woolly or hairy." (Wikipedia)